Why Website Speed Matters and How to Improve It

Why Website Speed Matters and How to Improve It

In In 2010, Google announced that page speed would impact your website ranking. It actually refers to the time a visitor have to wait until your page is completely loaded. On average, a page load for e-commerce website takes 7 seconds meanwhile the ideal load time is around 3 seconds or less.
As a matter of fact, it has an impact on your audience user experience. A bad UX can cost you a loss of revenue if your visitors have to wait too long to get what they are looking for. They will just close your website. And above all, a slow page load is penalized by the search engines and has an impact on your ranking, both on mobile and desktop devices. Google says:

“A search result for a resource having a short load time relative to resources having longer load times can be promoted in a presentation order, and search results for the resources having longer load times can be demoted.”

Slow websites kill conversions

• In fact, 47% of customers expect a website to load in 2 seconds or less*
• 40 % of consumers will abandon a website that takes more than three seconds to load.
• 79% of web shoppers who have trouble with website performance say they won’t return to the site to buy again
• 52% of shoppers said that quick page loading is important to customer loyalty and 44% said they tell their friends about poor experiences.
• Every one-second delay in page load time could lead to $1.6 billion in annual losses for online merchants as big as Amazon

Factors that affect website performance:

You hosting provider
In general, many people choose shared web hosting plans with limited resources that slow down website performance significantly. Avoid this mistake by hosting your site with EwigHost! We offer VPS-based WordPress and WooCommerce Hosting

The location of your server
The location of the server hosting your website has a direct effect on the loading speed of your website. To be more precise, the loading speed of your website would slow down as the distance between your website’s visitor location and server’s location increases.

Limited Traffic
Many hosting providers have a set amount of bandwidth. If you’re experiencing a lot of traffic, it will eventually cause your website to slow down. A slow website drives away visitors and decreases the user experience.

Large images
Vast majority of people forget to optimize their images. Large files slow down your site and search engines hate slow sites.

Too many widgets and plugins
Plugins and widgets allow you to easily modify, customize, and enhance a WordPress site. However, having too many plugins and widgets can significantly slow down your website.

External embedded media
Another factor that leads to slow-running website is external media usage, including YouTube videos, slideshows and more.

Too many ads
Unfortunately, 40% of online ads are found to be overweight and slow websites.

Theme
Some beautiful and impressive-looking themes are actually poorly coded and can slow your site way down

Too many HTTP requests
Many HTTP requests impact page load speeds and, ultimately, affect user experience. 80% of a Web page’s load time is spent downloading the different pieces-parts of the page: images, stylesheets, scripts, Flash, etc.

CSS, JavaScript, and HTML codes
If you have tons of HTML, JavaScript and CSS files on your website, they can slow down your website performance. Because these files typically have repeated code and whitespace.

No caching
Your website will behave differently on every web browser and device. That’s one of the reasons why it’s a good idea to keep Safari, Firefox, and Chrome web browsers handy.

Ways to Fix a Slow Loading Website:

1. Migrate from shared web hosting to VPS
2. Choose a server location closer to your visitors
3. Choose hosting with unlimited bandwidth
4. Optimize images
5. Enable compression
6. Minify CSS, Javascript, and HTML
7. Reduce Redirects
8. Minimize the number of plugins and widgets
9. Enable browser caching
10. Make sure you choose themes that are well coded and optimized for speed.

7 Must Have Free WordPress Plugins for Business Websites

7 Must Have Free WordPress Plugins for Business Websites

WordPress powers 31% of the internet. Plugins are tools to extend the functionality of WordPress. There are thousands of free and paid plugins available for WordPress. Here are seven free WordPress plugins you need to start using today.

Yoast SEO
Yoast SEO is one of the most popular WordPress plugins. It allows you to optimize your WordPress site for search engines. It not only helps you add meta tags, it optimizes your site as a whole.

W3 Total Cache
Speed is one of the most important SEO factors. Faster websites rank higher in Google, this means more visitors for your business website and more conversions. W3 Total Cache allows you to serve compressed and cached files to your visitors. This reduces the load on your server and your website becomes faster.

Jetpack
A powerful plugin, Jetpack is a must have plugin for every WordPress website. It offers a pack of awesome features for your website to fly up high and make it a success. Jetpack takes care of your site security, website performance, traffic growth, image optimization, website appearance and a lot more.

Google XML Sitemaps
Google XML SitemapsGoogle XML Sitemaps is another very useful SEO plugin for WordPress. The plugin helps the search engines like like Google, Bing, Yahoo etc. to better index your site with a special XML sitemap. As you activate the plugin, it will automatically create an XML sitemap for your site making it easy to index. A sitemap enables the search engine bots view the complete structure of your website and retrieve the results more efficiently.

WPForms
Every website needs a contact form. WPForms is the most beginner friendly contact form plugin for WordPress. It comes with a powerful drag and drop builder that you can use to create beautiful online forms in just a few minutes without touching a single line of code. WPForms is a one-stop shop for creating any type of WordPress form including order forms, survey forms, donation forms, email subscription forms, etc.

WP Smush
You can compress and optimize the images without reducing the quality of the images using WP Smush plugin. It optimizes all of your image files in JPEG, GIF and PNG formats using advanced compression techniques and saves lots of storage space. It auto-smushes all your attachments on upload while you can also smush your attachments manually in the media library. Smush can take care of all your image compression needs, for free!

Social Icons
Social Icons is a free WordPress plugin which provides you an easy way to display popular social icons on your website. You can add social media icons to the pages or posts via widgets or shortcodes. The plugin supports over 100 popular social media platforms. It is simple and easy to use. You can instantly install the plugin and add social media icons in beautiful layouts. The plugin offers further customization options for the icons – resizing the icons, square or rounded or grayscale background icon layouts etc. It supports drag and drop icon sorting which makes your task much easier.

How to install 7 must have WordPress plugins?
EwigHost offers premium WordPress support services, including 7 Must Have WP Plugins Installation Service.

6 Reasons Why Your Website Needs an SSL Certificate in 2018

6 Reasons Why Your Website Needs an SSL Certificate in 2018

What is an SSL Certificate?

SSL stands for “secure sockets layer” and is a form of security for sites that handle sensitive information such as customer names, phone numbers, addresses and credit card numbers. It creates a secure connection between a customer’s web browser and the server of the company they’re interacting with.

What are the benefits of SSL Certificates?

Website looks more professional
SSL on your site shows you are trustworthy. if your website doesn’t have an SSL certificate, it will display a ‘Not Secure’ in the URL bar. Most of the users tend to close the respective browser tab on seeing this message. That’s because we all are looking forward to browsing on safe websites. The verification depth and trust level mostly depend on the type of an SSL Certificate. Domain validation, organization validation and extended validation are three basic kinds of certificates.

Increase website security and protects sensitive information
SSL certificate protects sensitive information like login, passwords, account details and cardholder’s information. With SSL all the information is encrypted before being submitted, and only the web server and the website visitor have personal keys to decode it and recognize it. It protects the information from eavesdropping, man-in-middle-attack and sniffing attacks.

Boost Google ranking
Google cares about security. Since 2014, Google give higher preference to HTTPS websites. That’s why Google updated its algorithm and added HTTPS as a ranking signal. If your website is secured with SSL certificate and web URL starts with a secure HTTPS protocol, then you will get the ranking advantage in search engines.

Secure payments
Payment Card Industry Security Standards Council, a body comprising of the biggest card brands in the world has made the use of SSL mandatory for all the merchants accepting online payments. If you don’t, you could land yourself in some serious trouble. That’s why SSL is an absolute must if you accept online payments.

Increase sales & loyalty to your brand
Customers simply don’t want to do business with a company they can’t trust. Providing your customers with security for all of their information and giving them ways to verify that security improves confidence and ensure an amazing buying experience. Online shoppers want to know that their sensitive personal information is safe as it goes through cyberspace, and investing in SSL security is the best way to give them that peace of mind. Visitors who know their information is protected are more likely to keep coming back.

How to get an SSL Cetificate?
EwigHost offers a wide range of SSL Certificates: Domain validation, organization validation and extended validation, to meet any business needs. All our SSL Certificates come with the strongest 256-bit encryption. What’s more, we offer SSL Installation services to your benefit.

15 Must Have Free WooCommerce Plugins for Your Store

15 Must Have Free WooCommerce Plugins for Your Store

WooCommerce powers a whopping 55% of all eCommerce sites and nearly 2.3 million online stores. WooCommerce has revolutionized the eCommerce world. One of the key differentiators of WooCommerce versus other eCommerce platforms is its tight integration with WordPress, meaning you get world class commerce plus content. Like the WordPress platform, WooCommerce is free and open source, which means anyone can adapt it or build add-ons for it. WooCommerce allows you to add further plugins — called extensions, to distinguish them from WordPress plugins — to add specific functionality and features.

15 must have free WooCommerce plugins for your store:

WooCommerce Multilingual
If you want to offer your store in different languages, one of the best plugins to use is WooCommerce Multilingual. WPML allows you to run WooCommerce sites in multiple languages and multiple currencies.

YITH WooCommerce Zoom Magnifier 
According to studies, bigger images result in higher conversion rates. Offer to your visitors a chance to inspect in detail the quality of your products. .With YITH WooCommerce Zoom Magnifier you can add a zoom effect to all your product images. This plugin also adds a slider below the featured image with your product gallery images.

YITH WooCommerce Wishlist
The wishlist is one of the most useful feature of an e-commerce. Offer to your visitors a chance to add the products of your woocommerce store to a wishlist page. With YITH WooCommerce Wishlist you can add a link in each product detail page,
in order to add the products to the wishlist page. The plugin will create you the specific page and the products will be added in this page and afterwards add them to the cart or remove them.

WooCommerce Dynamic Pricing & Discounts
When you run an online store, a classic marketing strategy is to offer discounts to customers. It is important that you strategically create rules for the discount offers without affecting the profitability of your store. Setting a maximum discount amount for every applied rule is a simple solution to this predicament. In addition, things get complicated when you have multiple categories of products listed on your store, and want to offer discounts based on multiple parameters. Dynamic Pricing and Discounts for WooCommerce plugin offers well-defined solutions to help you set the best discount offers on your store, including bulk discounts.

YITH WooCommerce Ajax Search
YITH WooCommerce Ajax Search creates a simple search box that shows you instant search results, by suggesting you products from your WooCommerce store that match your searching criteria. It is very useful to assist your users while they are trying to search any product in your website. They can just enter a keyword for the WooCommerce product they are looking for and YITH WooCommerce Ajax Search will spare them the nuisance to browse all WooCommerce categories one at a time.

WooCommerce Extra Product Options
WooCommerce Extra Product Options plugin provides an easy way to manage extra product options displayed in product page. With this plugin you can add a custom field to product page. For example, you can add a text field to product page using which a buyer can enter extra information related to the purchase.

WooCommerce Products Filter
WooCommerce Products Filter – WOOF – product search plugin for WooCommerce that allows your site customers filter products by categories, attributes, products tags, products custom taxonomies and price. A must have plugin for your WooCommerce-powered online store!

WooCommerce Products Slider
WooCommerce Products Slider allows you to easily create beautiful product sliders and carousels.

WooCommerce Colors
This plugin adds a new section called WooCommerce on the Customize menu, allowing you to easily change color of buttons and WooCommerce elements.

Order Delivery Date for WooCommerce
The post-purchase customer experience is as important as the acquisition process. The Order Delivery Date plugin helps you to improve your customer service by delivering the orders on the customer’s specified date.
The plugin allows your customers to choose a delivery date on the checkout page. This reduces cart abandonment by 50%. You can set minimum required time for delivery in hours. The mandatory field setting will allow the delivery date field to be set as mandatory on the checkout page. The dates on which you do not deliver can be set as holidays in the calendar. Also, you can disable delivery for Virtual or Featured products.

Product Import Export for WooCommerce
Are you trying to import products into WooCommerce store or export WooCommerce products from the store. This Product import export plugin allows you to import or export WooCommerce simple products ( other pproduct types such as variable products are available only in premium version). It is super simple!

WooCommerce PDF Invoices & Packing Slips
This WooCommerce extension automatically adds a PDF invoice to the order confirmation emails sent out to your customers. Includes a basic template as well as the possibility to modify/create your own templates. In addition, you can choose to download or print invoices and packing slips from the WooCommerce order admin.

WooCommerce Advanced Free Shipping
With the WooCommerce Advanced Free Shipping plugin you can setup your own advanced rules to determine when a free shipping rate should be available for the customer. This plugin will give you full control over your free WooCommerce shipping rates. Within each shipping rate you can create multiple ‘OR’ condition groups with multiple ‘AND’ conditions inside each group. This means that it is very easy to setup a free shipping rate for multiple user roles in one shipping rate for example.

Paypal for WooCommerce
Paypal is one of top Payment Gateways for eCommerce. Paypal for WooCommerce lets your visitors pay through Paypal. The PayPal for WooCommerce plugin integrates seamlessly with WooCommerce so you can see all your transaction data inside both WooCommerce and PayPal.

MailChimp for WooCommerce
Join the 16 million customers who use MailChimp, the world’s largest marketing automation platform, to develop their eCommerce marketing strategy. With the official MailChimp for WooCommerce integration, your customers and their purchase data are automatically synced with your MailChimp account, making it easy to send targeted campaigns, automatically follow up with customers post-purchase, recommend products, recover abandoned carts, and measure the ROI of your marketing efforts. And it’s completely free.

How to install 15 must have free WooCommerce plugins?
EwigHost offers premium WooCommerce Support Services, including Product, Store Management Marketing, Payment, Shipping WooCommerce Add-ons Installation Service.