In In 2010, Google announced that page speed would impact your website ranking. It actually refers to the time a visitor have to wait until your page is completely loaded. On average, a page load for e-commerce website takes 7 seconds meanwhile the ideal load time is around 3 seconds or less.
As a matter of fact, it has an impact on your audience user experience. A bad UX can cost you a loss of revenue if your visitors have to wait too long to get what they are looking for. They will just close your website. And above all, a slow page load is penalized by the search engines and has an impact on your ranking, both on mobile and desktop devices. Google says:
“A search result for a resource having a short load time relative to resources having longer load times can be promoted in a presentation order, and search results for the resources having longer load times can be demoted.”
Slow websites kill conversions
• In fact, 47% of customers expect a website to load in 2 seconds or less*
• 40 % of consumers will abandon a website that takes more than three seconds to load.
• 79% of web shoppers who have trouble with website performance say they won’t return to the site to buy again
• 52% of shoppers said that quick page loading is important to customer loyalty and 44% said they tell their friends about poor experiences.
• Every one-second delay in page load time could lead to $1.6 billion in annual losses for online merchants as big as Amazon
Factors that affect website performance:
You hosting provider
In general, many people choose shared web hosting plans with limited resources that slow down website performance significantly. Avoid this mistake by hosting your site with EwigHost! We offer VPS-based WordPress and WooCommerce Hosting
The location of your server
The location of the server hosting your website has a direct effect on the loading speed of your website. To be more precise, the loading speed of your website would slow down as the distance between your website’s visitor location and server’s location increases.
Many hosting providers have a set amount of bandwidth. If you’re experiencing a lot of traffic, it will eventually cause your website to slow down. A slow website drives away visitors and decreases the user experience.
Vast majority of people forget to optimize their images. Large files slow down your site and search engines hate slow sites.
Too many widgets and plugins
Plugins and widgets allow you to easily modify, customize, and enhance a WordPress site. However, having too many plugins and widgets can significantly slow down your website.
External embedded media
Another factor that leads to slow-running website is external media usage, including YouTube videos, slideshows and more.
Too many ads
Unfortunately, 40% of online ads are found to be overweight and slow websites.
Some beautiful and impressive-looking themes are actually poorly coded and can slow your site way down
Too many HTTP requests
Many HTTP requests impact page load speeds and, ultimately, affect user experience. 80% of a Web page’s load time is spent downloading the different pieces-parts of the page: images, stylesheets, scripts, Flash, etc.
Your website will behave differently on every web browser and device. That’s one of the reasons why it’s a good idea to keep Safari, Firefox, and Chrome web browsers handy.
Ways to Fix a Slow Loading Website:
1. Migrate from shared web hosting to VPS
2. Choose a server location closer to your visitors
3. Choose hosting with unlimited bandwidth
4. Optimize images
5. Enable compression
7. Reduce Redirects
8. Minimize the number of plugins and widgets
9. Enable browser caching
10. Make sure you choose themes that are well coded and optimized for speed.